ASH by ASHLEY BENSON

Timeframe
May 2023 - Present
Industry
Fragrance for Women
Our role:
Our mission is to inspire the wearer of our fragrances to live authentically in search of what moves them and be ready to make any moment a memory.
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The scent of your moments because each one holds the potential for exploration. exploration of self, our global landscape, and each other. We invite everyone to live, play, and discover what that means to them. From the everyday to the unforgettable.
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Five years ago while traveling in Morocco, I happened upon a bazaar. Stepping into the square, I inhaled deeply taking in the sounds and scents from the trade booths. I stumbled upon a bespoke fragrance merchant and it felt like time was lost. Over tea and scent sampling, minutes turned to hours.

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Results

$7,865
KLAVIYO ATTRIBUTED REVENUE
4.63%
CTR
1.74%
click Rate
37%
OPEN RATE
Before
$6K
SHOPIFY TOTAL REVENUE
2.9K
KLAVIYO PROFILES
1.81%
SHOPIFY CONV. RATE
After
$52K
SHOPIFY TOTAL REVENUE
51.5K
KLAVIYO PROFILES
2.03%
SHOPIFY CONV. RATE

SUMMARY

In 2023, Bread Loaf partnered with ASH by Ashley Benson to increase ASH’s Shopify order revenue and ASH’s Shopify conversion rate. Doing so would require expanding ASH’s database of email profiles and establishing an email sending protocol in line with industry best practices.

After an initial three month engagement, ASH’s team then expanded Bread Loaf’s scope to include a brand identity refresh, website redesign, and social media management inclusive of Instagram, Facebook, and Tiktok/ Tiktok Shop.
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55.08% OPEN RATE
 1.70% CLICK RATE
Case study Ashley email preview
60.30% OPEN RATE
 2.57% CLICK RATE
Case study Ashley email preview
64.34% OPEN RATE
 4.12% CLICK RATE

What ASHLEY BENSON say about us

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While working with Breadlaof we were able to double the conversion rate on the website, resulting in over 400% growth is sales.
Travis Lubinsky
Director of Marketing